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Sports Memorabilia 101: A Guide to Collecting, Valuing and Preserving Sports Collectibles

This article is designed to help both the collector and novice value, authenticate and preserve his or her collection of sports memorabilia.

Every day, hundreds of Americans start collecting sports memorabilia. It may not be a conscious decision—maybe they catch a fly ball at a local minor league game or receive a handsomely framed photo of their old college football team as a housewarming gift—but the immediate appeal and expanding market value of these collections is undeniable. Every sports memorabilia collection is unique, and valuing these collections can be difficult in a market that changes lighting quick, where prices can fluctuate daily based on the stats box on the sports page or even off-the-field headlines. Luckily, there are some simple ways to evaluate the sports collectibles you know and love and help guide you in making future purchases.

The Athlete that signs it matters

One of the most crucial gauges in estimating the value of your collectible is who signed it. A serious buyer will nose around the rookie market, looking to catch an amazing bargain. But draft placement—and the accompanying hype—can’t always be a reliable indicator of a future white-hot star. For instance, how many people would love an autographed jersey from the second pick of 1984s NBA draft Sam Bowie? Who? Yeah, exactly. A more intriguing and valuable basketball collectible might be a signed ball from the third pick of the 1984 draft, Michael Jordan. It might not have been that easy to see in ’84, but Jordan had everything; of-the-charts talent, ambition, charm and marketing savvy, all of which combined to make him one of the most beloved and respected mega-stars on the court. And the value of authentic Michael Jordan collectibles reflect all that. Jordan is just a prime example of how the athlete who signed your collectible is the cornerstone of how valuable the collectible is. If that player was successful during his career – and after his career with a hall-of-fame entry -- it can only increase the value of that memorabilia.

Another variable is the amount of memorabilia that a player signs in their lifetime. Barry Bonds, for example, is not known as a fan favorite when it comes to signing autographs. His grumpy refusals to sign in public are becoming legendary. But to a happy sports collector who recently acquired a golden Barry Bonds autograph, the single season home run record holder is doing you a tremendous favor by being stingy. Like any other market, sports memorabilia collecting operates on the principle of supply and demand. Limited supply of a player’s sports merchandise is increasing the demand and ultimately the value of your collectible. The internet is a wonderful tool for researching a player’s signing practices and the general market availability of their collectibles. A quick google search could influence your next buy, or yield a pleasant surprise in the valuing of a vintage collectible you already own.

A final consideration when it comes to buying household name athletes is exactly what kind of headlines they’re making and how this will ultimately affect their careers. We’re talking the next ten years, not just the next season. Who can forget the 1998 baseball season, when Mark McGwire and Sammy Sosa were chasing Roger Maris’ record? Everyone was talking about them every day, even tracking the race in spray paint on car hoods and garage doors. The public was absolutely captivated by the great home-run race, and all that interest publicly increased the value of anything they signed, whether it was helmets or baseball caps. If the public shows lasting interest in a particular player, then the demand for that athlete’s signature is far more valuable to you.

Multiple Athletes Signing a Collectible

Many novice collectors assume that if one signature is worth money, two signatures on the same item will be worth even more money. This is often true; a ball signed by Roger Maris and Mickey Mantle would increase the value greatly, considering in 1961 both were attempting to surpass Babe Ruth’s single-season home-run record. These tandem signatures make sense in a historical context. An even more valuable item would have been a memorable team signing one ball or jersey. For example, a 1986 Mets team signed photograph will command a high price. The 1986 New York Mets were a whole team of wild personalities who went on to win the World Series in an unexpected and memorable fashion. However, collecting all the signatures of the 2005 Kansas City Royals would be more a labor of love and team loyalty. The team themselves played unremarkably and had no break-out superstars that year, making a team-signed item of interest only to a specialist, no matter how many individual signatures are on it.

The market is unpredictable when it comes to a multiple-signature item where one athlete is a hall of fame star and the other signatures are relatively unknown athletes with no historical connection to the marquee star. Sometimes a fan will get multiple athletes to sign an item just because they're all present, maybe at an airport or convention. If you had a superstar like Albert Pujols and second-string catcher Ramon Castro sign the same baseball, two players completely unrelated to each other, their would be some confusion over how to value the piece. Appraisers will frequently disregard the lesser-valued signatures and value the piece on the quality of the most famous athlete who signed. However, some collectors feel that extraneous, unrelated signatures actually distract from the main star and devalue the item. Also, aesthetically, they can make a collectible look cluttered. Think of it like having a guitar signed by Jimi Hendrix and the replacement drummer for The Rolling Stones—it just doesn’t make any sense. If possible, steer clear of these distracting minor signatures.

Types of Items Make a Difference

In the market of sports collectibles, the bats, balls, gloves and helmets will always be big sellers. They make sense, they look cool, and it’s hard not to get a thrill holding a big plastic helmet, no matter how old you are. However, in recent years the governing bodies of sports associations have begun offering official game used items that are highly prized by collectors. These items are usually available directly from their respective sports commissions, or from reliable memorabilia dealers like Steiner Sports. An official NFL-authenticated, game used Super Bowl football will have inherent value, even without a signature. But slap an authentic Tom Brady autograph on that and you’ve really got something. Brady is the charismatic quarterback for the champion New England patriots, and the worth of that collectible would skyrocket. However, not all game used items are equally popular. Think of how the item holds a signature. A golf ball signed by Tiger Woods would be difficult to display and the signature would probably be nearly illegible due to space constraints. A Tiger Woods signed visor would at least be readable, but difficult to display and of interest only to a specialist collector. Similarly, a Tiger Woods signed baseball would probably retain some value based on the quality of the signature, but potential buyers would be seriously confused. When it comes to the particular merchandise that should be signed, stick to the classics.

Another type of item that crops up is personal affects owned by an athlete. These items usually show up from one of two sources; either well-publicized (and therefore well-authenticated) estate auctions or as the province of “old timers” connected with the sport—maybe a janitor (and baseball fan) got close to the teams who’d come through his hotel. The value of these can be tricky to gauge before-hand, Some choices are obvious; official Babe Ruth signed contracts will be big earners, as will Michael Jordan’s personal shoe collection (recently sold for charity.) However, how do you value oddball items like Mickey Mantle’s sink or Muhammed Ali’s pyjamas? Quirky items like these might make great conversation pieces for loyal fans, but they’re often too weird to command a high market value. Subsequently, they can sometimes be a great, if off-beat, deal.

Maintaining Your Sports Memorabilia

It shouldn’t be a surprise that maintaining and preserving the condition of any collectible is of utmost importance. Anything that damages the integrity of the item hurts the overall value of the signed object. If you’re going to take the trouble to invest in serious sports collectibles, you should also lay out the cash for decent protection/ display gear. It probably sounds like common sense not to wear your Wayne Gretzky signed jersey while you’re mowing the lawn or playing pick-up games, but you’d be surprised how many non-game used, mint-condition jerseys mysteriously acquire grass stains and smudges. Similarly, it’s sad but true that the value of your old, beloved, bent-cornered, chocolate smudged baseball card collection will suffer from all the hours spent thumbing through the cards. But with the right display and preservation techniques, that jersey and those baseball cards will fetch top dollar and retain their value. The bottom line: invest in a nice sports memorabilia display case if your collection includes actual sports paraphernalia like balls or helmets. Similarly, if you purchase a signed photo or lithograph, you’ll usually have a choice whether to get it framed or unframed. The framing often costs an extra $40-$50 which may seem like a lot at the time, but a quality frame job will protect your photograph from outside damage and also give you an aesthetically attractive, framed and matted item for your home or office.

Sports cards have their own, well-established grading hierarchy that may shock a beginning collector. Baseball card collectors are a meticulous group, and you may be surprised that a card you think is mint condition actually might be near-mint or worse. Besides obvious flaws like rips and smudges, card collectors place a value on printing quality and “centering”—if the card stock wasn’t evenly loaded into the printing machine, the whole thing could be slightly or severely skewed, decreasing its value. If you are serious about your baseball cards, you need to get them officially graded, and www.beckett.com is the industry-acknowledged grading gold standard. For a fee, they’ll grade every card in your collection and also seal each card in a tamper-proof protective holder, thereby insuring that a prospective buyer won’t be able to claim the card’s grade has lowered while in your possession. Knowing the exact condition of a card gives you a more accurate perception of what it is valued in the market and most serious buyers won’t touch cards that haven’t been graded (most grading companies also authenticate signatures, another must for a serious card collector.)

Authenticity

It seems like sports memorabilia collecting has never been hotter. Good news for enthusiasts, sure, but also good news for unscrupulous sports memorabilia dealers who prey on uninformed consumers. It seems like every few months bring new, alarming headlines about an FBI fraud bust or an athlete who bought his own forged memorabilia on ebay. The internet has made selling fake memorabilia incredibly simple, with fly-by-night dealers sometimes not sending the items pictured or faking their own certificates of authenticity. Being able to click “buy” is also more conducive to unadvisable impulse-shopping, especially if it seems like a limited-time deal. If you’ve already got unauthenticated pieces in your collection, you should probably take a deep breath and see what you’ve really got. The company www.psacard.com is the number one go-to company for sports memorabilia authentication. Authenticating a collectible is probably the most important move you can make to maximize its worth. Consumer consciousness about sports memorabilia fraud is on the rise and even beginning collectors are starting to think twice before touching unauthenticated merchandise. BaseballJump.com’s partners, Steiner Sports, were trailblazers in pioneering a guaranteed authentication system. All signed items are witnessed by a third party, and inventories from the signing session are signed-off by the witness and the athlete. The witness then affixes a unique, numbered hologram to each item and it is registered in the Steiner Sports database, thereby insuring it’s authenticity can be checked and verified. The hologram system has been adopted by most major sporting industries and is quickly becoming the standard for collectors fearful of fraud. In the long term, it pays to certify that your collectible is authentic.

History of Sports Memorabilia

The origin of sports memorabilia collecting is a fascinating and fun look at the athletes and other colorful characters who’ve made professional sports what they are today. Wikipiedia has a nice look at sports collectibles here. It is widely acknowledged that baseball and sports memorabilia collecting are braided together like a ballpark pretzel, each side evolving off the other. At the turn of the century, baseball was America’s default sport and the ballpark was an affordable bright spot in the dreary lives of working class factory workers and farmers across the country. Football was more of a collegiate pastime with few professional teams and basketball hadn’t been invented yet. The first baseball players had to perform heroic feats to impress crowds who’d love them if they won but heckle them pitilessly if they were losing. Kids across the country grew up playing and loving the game. As you start collecting, you’ll begin to notice that signed equipment from before the Great Depression of the 1930’s is extremely rare. Who’d want to waste a good baseball on an autograph? It took baseball card collecting to really kick-start the sports memorabilia industry.

It took tobacco companies to harness the national enthusiasm for baseball and direct it towards a collectible market. Back in the late 1800s, advertising and mass production were also just finding their way, and companies would often provide insert cards in everything from tobacco to soap. These popular printed cards would have a rhyme or a pretty picture suitable for display. The tobacco companies were juggernauts of the American economy and tobacco was already popular with sports fans and, in retrospective, their next move seems obvious: the first baseball cards! But even the ad men behind the original run of “tobacco cards” featuring baseball players’ likenesses couldn’t have begun to imagine the collecting fever they’d unleashed. Later in the 19th century the first company to put a numbered collection of baseball cards together was the Goodwin Company of New York in 1887. Many companies soon followed and the printing of the card on the back of the cigarette and cigar boxes went on for another 30 years. In this span the extremely valuable Honus Wagner card was produced, then quickly pulled due to Wagner’s objections. These early cards are extremely prized, but collectors should remember that they were originally afterthoughts to the cigarettes and tobacco they were packaged with, making print-quality control less than great. Keep in mind that even if a card looks pristine, off-center printing will lower its industry grade.

Recognizing the opportunity, in the 1930s bubble gum companies decided to manufacture collectible cards to be included with bubblegum packs. Idol-worshiping kids enjoyed collecting and trading these cards even more than tobacco chewing adults and the 30’s and 40’s bubblegum cards were also extremely popular. Today they are considered the hobby’s “golden age,” since Goudey chewing gum began numbering cards for collecting and releasing one set per season. This allowed fans to assemble complete sets, which was a new industry precedent. However, once World War II began, manufacturing of cards ceased until 1950, stalling the industry’s gathering momentum. In 1952 Topps came out with the first card to have a player image, team logo, player vital information and up-to-date career statistics. Topps took a gamble that the cards would sell themselves and left only a token stick of stale chewing gum, much to the delight of dentists everywhere.

As other sporting commissions like the National Football League and the National Basketball Association were formed, the sports’ popularity would spin off their own sets of trading cards based on the baseball card format. In the post-war 50’s, signed sporting equipment became economically feasible and waiting around stadium back doors for a signed glove or jersey was a right of passage for any young fan. Today, collectors look back on those days with wistful nostalgia. As sports memorabilia collecting became more popular and the vintage sports collectibles more valuable, the opportunity for fraud was irresistible to unscrupulous dealers. This peaked with the FBI’s massive fraud crackdown, Operation Bullpen, in 2000. 20 individuals were arraigned on fraud charges and $10 million worth of fake sports memorabilia was seized. Fans and collectors were appalled, and to combat the bad press, the industry instituted its current, hologram-based authentication system. Some fans were dismayed by the standardized price scale instituted by the authorized dealers, but the sports collectible industry as a whole has never been healthier or more exciting. Today, fans can buy a guaranteed, great-looking collectible with total confidence!

History of Baseball Cards

Late 1800s- Tobacco Companies produce baseball cards

1870s- Goodwin Company of New York created numbered collection of baseball

Early1900s- Signs of baseball card collecting began.

1906- Famous Honus Wagner Card produced by American Tobacco Company.

1930s- Bubble Gum Company cards in their packages.

1952- Topps creates came out with first card to include player image, team logo,

player bio’s and career statistics.

How to Keep Your Sports Treasures In Pristine Shape

Here are a few more tips for taking great care of your collection. We’ve already stressed the importance of proper sports memorabilia display cases. Even if you don’t let the kids touch your Muhammed Ali signed boxing gloves, they could still suffer from exposure to the elements and general neglect. Quality cases are available in all prices ranges, from a basic $8 glass baseball holder to a $100 custom bat case with polished wood base and mirrored bottom. Acrylic is a popular alternative to glass since its’ unbreakable and offers the added benefit of UV protection.

The long-term, harmful effects of UV rays on sports collections cannot be overemphasized. Sunlight is obviously the number one danger, so get that signed Johnny Damon photo off the windowsill. However, fluorescent lighting, which is built in to some display cases, can also cause UV damage and fading at a more gradual pace. 60 watt incandescent light bulbs are harmless and will make your collection look totally amazing whenever you bring your sports bar buddies over for some look-but-don’t-touch drooling.

Another component that affects the longevity of your sports collectible is how you frame that item. This is of immediate concern when purchasing and showcasing signed baseball photos, sports illustrated covers and sports lithographs (an increasingly popular seller.) Professional framing may be pricey but it is absolutely essential when keeping these flat collectibles in mint condition, especially if you want to display them. If you didn’t purchase your collectible pre-framed, look for a framer who specializes in sports collectibles; they are out there! Don’t go to your local bargain store and buy any old plastic frame. There are all kinds of unexpected framing considerations that could diminish the collectible’s value; for instance cheaper paper in the matting of the frame may contain high volumes of acid that will stain and fade your signed Pele Sports Illustrated cover. Once again, you may want to consider a UV-resistant alternative to glass like Plexi or Acrylic. Some surfaces will also minimize reflections and glare for optimum display value. Finally, the collectible being framed should never touch the glass part of the frame. This will cause smudging and staining.

Like so many other things in life, preserving your collection is all about location. We already cautioned against keeping your sports memorabilia out of the sun—you’ll be heartbroken if that Tiki Barber signed football has a permanent sun stripe where it was propped up against the window frame. But it’s just as bad to keep your collection in a dark, damp basement. Maybe you’re not as into hockey collectibles as you used to be and you don’t want them taking up all that space but, if you’re just not ready to sell, at least invest in some reliable, air-tight storage bins. Water damage will quickly and permanently decrease the value of any collectible.

One last tip for signed photos. If you have a serious signed sports photograph collection, you may not have space to frame and display them all. Plastic storage sheets in binders are a popular alternative, and also allow for portability. Just make sure you buy sheets with the PVC free logo to keep those autographs intact on the actual photographs. If you buy cheap storage sheets, the ink from the autograph will rub off on the sheet, lowering the quality of your autograph.

Honus Wagner: The King of Cards

Considered the “Mona Lisa” of baseball card collectors, the T-206 Honus Wagner is the most sought after baseball card to ever be printed. A recent ebay auction of the rare card brought in an astounding 1.27 million dollars, making it one of the most valuable cards in history. Mention Honus Wagner to any baseball card enthusiast and watch their eyes light up. But drift away from the world of sports memorabilia collectors and your average baseball fan under 40 will be hard pressed to come up with any bells for the unusual name, muchless that he was a .322 slugger and superb fielder for the Pittsburg Pirates circa the 1900’s. So what makes this the seven-figure jewel of any baseball card collection?

The T-206 series was created by the American Tobacco Company in 1906. This now-legendary set was made up of collector-friendly, color-tinted cards and featured some of the greatest players of the era, including Hall of Famers Ty Cobb, Cy Young and Wagner himself. Wagner was a tremendous athlete and a superstar in his time, but the allure of the card comes from the adamant refusal of Wagner to allow his image to be used on the Tobacco Company’s products. According to legend, Wagner was violently against the entire tobacco industry and had no desire to be associated with there products. Wagner’s refusal was documented in an issue of The Sporting News. He requested his card be taken out of the T-206 set soon after the sets’ creation. American Tobacco pulled the card. The card immediately became one of the first rare collectors’ items and one of the most intriguing stories in sports memorabilia history. As early as the 1930s the price of the other cards in the T-206 averaged around thirty-five cents, according to American Card Catalogue; the Wagner card was priced at a staggering fifty dollars. Just an indication of what was to come of the king of cards.

The Smart Collectors Guide to Purchasing and Avoiding Fraud

You’re a new sports memorabilia collector. You’re trying to get a foot in the door with a really cool purchase, but what? A signed pair of boxing gloves? A cap? Here is a quick guide to help you not only start and build your collection, but avoid the many traps laid out by fraudulent sellers.

First we need to decide what you want to collect. As you may have notice, the world of sports memorabilia is huge. Most collectors start with either a specific type of item—baseball jerseys maybe? Or focus on you favorite team and build your collection around that. Big fan of the New York Rangers? Once you have an idea of what you want to purchase, do some research and figure out the categories’ average price range. This is where the internet can really give the new wave of sports collector a boost. A good place to start is Beckets price guide, a highly reputable industry standard. A quick survey of half a dozen major internet dealers and auctions will also give you a good idea of your item’s average price range.

It’s unfortunate, but the ugly concept of sports fraud should never be far from your thoughts. It is estimated that a staggering $500,000,000 is lost annually due to memorabilia fraud. According to a study done by psadna.com, only 20% of all Lou Gherig merchandise they found for sale was genuine. All the biggest names: Michael Jordan, Lebron James, Tiger Woods—it is estimated that they only touched half of the merchandise currently on the market bearing their signatures. But don’t be dismayed! Protecting yourself from purchasing fake collectibles just takes a little awareness and a keen eye.

Buyer beware: One common scenario is that you see a signed Willie Mays ball listed at an amazing $150. You’ve been comparing prices online and you know that this is less than half of the competitors’ prices. Without thinking twice, you click buy. But what’s true for unbelievable airline deals and other internet bargains is emphatically not true in the world of sports memorabilia. When you get your ball in the mail, it’s a low-quality fake. It doesn’t even look like the ball in the picture. Remember, forging signatures is easy money and no honest memorabilia dealer has anything to gain by selling to you too far below average market price. Similarly, if the dealer of the cheap item claims to have a certificate of authenticity, it’s recommended that you try and find out who issued it. Some forgers will go so far as to print their own certificates—and you’ll get something you could just as easily have cooked up with your home printer. Do a quick google search to see if the certificate’s issuer is a known athlete signing agency like Steiner Sports or Upper Deck. Look at BaseballJump.com’s own Authenticity Guarantee to see what you should expect to receive when you purchase your sports treasures.

Barry Halper: The Sports Collector’s Collector

If there is one person that should be idolized in the world of sports memorabilia collecting, it is Barry Halper. Halper is the keeper of the world’s premiere baseball memorabilia collection, numbering over 100,000 items. From Christy Mathewson’s own checkerboard to Shoeless Joe Jackson’s rookie card, his list of collectibles goes on and on. Halper is widely known and respected in the baseball memorabilia collecting world. He even has his own “Barry Halper Gallery” in the Baseball Hall of Fame in Cooperstown, NY.

Halper finally sold his collection in a 1999 Sotheby’s that made sporting news headlines everywhere. The auction had baseball collectors salivating and included a Honus Wagner proof strip, a Ty Cobb signed Philadelphia Athletics jersey and even the baseball bat held by Babe Ruth in his final appearance at Yankee Stadium. In a span of approximately 50 years Halper has acquired 30,000 baseball cards, 4,000 photographs, 1,800 baseballs, 1,000 uniforms, and 400 bats, along with other trinkets like rings and gloves. He sold approximately eighty percent of his collection for $22 million at the auction. The rest of his collectibles were donated to the Baseball Hall of Fame. Major League Baseball contributed $5 million for those pieces. Halper died on December 18, 2005 at the age of 66 and serious collectors still talk about him with awe and envy.

The Hot List for Current Players

Despite fraudulent dealers, the internet still makes it easier than ever to take out your credit card and purchase great, authentic sports collectibles. The true difficulty comes when trying to pick a piece that is not only appealing to you, but a good investment. In every sport there are the superstars; the guy with his face on the programs and a guaranteed spot on ESPN’s highlight reel. These are the money players that will drive up the price of their autographs with every season. Here are some obvious, current choices to build your collection around.

Basketball

The basketball world is currently in the grip of a youth movement; Lebron James and Dwanye Wade have been the two most electrifying players in the NBA today. Wade is just coming off one of the best playoff performance in recent memory, and Lebron James has taken a mediocre franchise to playoff success. These charismatic, talented players are hot commodities in the basketball memorabilia world. However, the seasoned vets are still holding their own, on the court and in the sports memorabilia market. The NBA’s two-time Most Valuable Player Steve Nash is putting up the numbers and Kobe Bryant has bounced back from his well publicized court troubles with an unbelievable season and an 81 point display, the second most in NBA history. Fan fave Shaquille O’Neal has been the most dominant big man on the court and, with his career winding down, he’s practically already go his Hall of Fame ticket. Any of these players would make a good long term purchase.

Football

America’s most popular sport has it fair share of superstars, consistently making the plays and raising their memorabilia market value. One of the current top-tier players is Ladainian Tomlinson, the premiere running back of the National Football League. The Indianapolis Colts quaterback Payton Manning continues to bring in MVP numbers every year. The New England Patriots’ Tom Brady just keeps collecting super bowl rings and is quickly becoming a popular household name, making him a valuable asset in any football memorabilia collection. Terrell Owens, despite the controversy, is still the best wide-receiver in the NFL and continues to be a real Hall of Fame caliber player. Finally, the incomparable and popular Michael Vick should be a fairly decent value in a hot football memorabilia market.

Baseball

Baseball is a more career-oriented arena, and it’s the record breakers and the reliable clutch performers who prove to have enduring value. Arguably the greatest pitcher of all-time, Roger Clemens should be on the top of any collector’s list. “Mr. November,” Derek Jeter, is one of the most clutch players in recent memory; his ability to get the big hit in key situations and his classy behavior on and off the field has made him a beloved player, even in states that generally hate the New York Yankees. Another player known for his clutch heroics is the Boston Red Sox’s “Big Papi” David Ortiz; his numbers consistently keep him in the hunt for an MVP trophy every year. Barry Bonds is currently hugely controversial, having just smashed Babe Ruth’s run record amidst a cloud of steroid allegations. No matter how much the public may dislike him, his immanent Hall of Fame induction after he retires will make his autograph very valuable. Finally, the winner of the epic, pre-Bonds home run race, Mark Mcgwire; his eventual induction will drive up his signed value.

Hockey

After a disastrous lockout, hockey has relied on rookies to bring back the fans and excitement to the NHL. One of the standouts is undoubtedly Calder Memorial Trophy winner Alex Ovechkin, league leader in nearly every offensive category and easily took Rookie Of the Year. Sidney Crosby began the season under nearly unbearable hype, and live up to most of it, coming in behind Ovechkin for Rookie Of the Year. His numbers were highly promising, making him one to watch and buy early. One of the senior greats in the sport today is Jaromir Jagr, a former Hart Trophy winner. Jagr in his 16 year career, has racked up around 1,400 points. However, in first full year with the Rangers he produced one of his best years, scoring 123. Jagr is another good, steady choice to have as a collectible. The two other great players for your current hockey selection would be 2006 Hart Trophy winner Joe Thornton and goalkeeper Cam Ward, both instrumental in winning the Hurricanes their first Stanley Cup trophy.

NASCAR, Golf, and Tennis

NASCAR is booming in the United States. The sport’s skyrocketing popularity is unprecedented, and dealers can’t stock enough NASCAR collectibles. Still, while the market races to catch up, there are some great deals here. Jeff Gordon and Tony Stewart are probably the big guns in the NACAR collectible market, and scoring a signed photo or miniature car by either of these drivers would be a good idea. The sport is still coming to terms with the death of superstar Dale Earnhardt, and commemorative items featuring him are also hugely popular.

The golfing world is currently dominated by two superstars of the PGA: Tiger Woods and Phil Mickelson. Although golf is a hugely popular amateurs sport—making golf collectibles suitable gifts for friends and coworkers—the professional circuit is shaky as a collectible market. A player wins the British Open and then disappears from the professional world, making it risky to spend serious money on their collectibles. Mickelson and Woods are by far the most consistent players in the last ten years and Mickelson is starting to develop a mature new style and find success in major tournaments which have plagued most of his career. His signature is even more valuable today than it was two years ago. Finally, Michelle Wie, the Hawaiian-born phenom, is a popular and controversial, though unproven, talent to look out for.

Tennis, like golf, is ruled by two players. Roger Federer and Rafael Nadal have played each other 8 times, all in finals matches; they were the first two players to meet each other in back-to-back French Open and Wimbledon finals in 54 years. This rivalry is still going strong while quickly gaining legendary status, making Federer and Nadal the powerful superstars of Tennis. Other young hopefuls like Andy Roddick, while slumping, could prove to be decent as long-term investments. On the female circuit, the Williams Sisters don’t look ready to ease their unbeatable choke-hold on the court for another few years. That, combined with their charm and popularity, makes their collectibles a safe bet.